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The history of the Lonsdale brand begins in London in 1959.
The brand was founded by the boxer Bernhard Hart, who created a brand that still stands for robustness and quality today.
The name giver for this brand is Hugh Lowther, Earl of Lonsdale (1857-1944), who had made a great contribution to boxing.
In the 1960s, Lonsdale was primarily at home in the boxing ring, but this changed in the early 1970s and Lonsdale became a trendy brand in the club and streetwear sector.
In the late 1990s, Lonsdale became also a well-known brand in the hardcore / gabber scene.
At many hardcore events in the early 2000s, gabbers wore Lonsdale T-shirts, sweatshirts, pants, caps , harrington jackets, and track jackets.
This trend continues in the Hardcoreszene to this day and Lonsdale has a steadily growing fan base.